Some 200 guests—press and friends including Vogue senior market editor Meredith Melling Burke and Carson Kressley—eyed, touched, and snapped shots of more than a dozen of the designer's shoes, bags, jewelry, and dresses displayed around the indoor-outdoor space. To make the colorful pieces pop, the company hired David Monn to produce a modern garden setting using a white and green color palette.To even out and cover the gravel surface of the rooftop, Monn's team used white Astroturf (which caused surprisingly few problems for guests in heels), matching the white carpet of an adjacent room. White café tables and chairs formed seating areas, and arrangements of white hydrangeas decorated each tabletop.
In contrast, geometric boxwood hedges acted as the platforms on which the different products were displayed, and pots of Kimberly ferns and large balls of moss were scattered throughout to add more greenery to the visuals. Appropriately, caterer Creative Edge passed light nibbles and cocktails, including lemonade spiked with vodka, chicken summer rolls, and hollowed-out grapes filled with chopped hazelnuts, cucumber, olive oil, and chives.
